Santa Rosa recently unveiled a fresh new look for the brand, with new packaging featuring serving suggestions that encourage shoppers to fill their baskets with complementary ingredients. Versatile, convenient and perfect for summer, its 4-star health rating ensures it will appeal to a wide range of consumers.
Since Santa Rosa joined the Hellers family in June 2015, it’s been all systems go with a $3m rebrand, product development and marketing project.
A brand built on convenience and versatility, Hellers’ CEO John McWhirter tells us how they’ve brought Santa Rosa into the 21st century. “Our lives are getting busier. And the demand for quick, nutritious ingredients has never been stronger. So we’ve used our research and insights to reposition Santa Rosa as a modern brand with convenient, versatile products – it really is today’s way to enjoy chicken.”
Since the brand relaunch, Santa Rosa’s boneless roast and smoked chicken ranges have been reinvigorated in the market while continuing to tick every box for today’s busy consumer. And because the brand’s answer
ing the current demand for easy and versatile ingredients, it’s revolutionising the traditional approach to cooking. Santa Rosa really is inspiring consumers to enjoy chicken, today’s way.
The full range – which includes shredded and sliced roast chicken, flavoured boneless roasts and Manuka smoked chicken – gives time-poor consumers a simple, delicious base to any meal.
For more information, call 0800 435 537 Or visit the website: santarosa.co.nz
