One in three Americans (34%) say that they have purchased more snacks that are considered “healthy choices” over the past year, and they are increasingly turning to convenience stores for these healthy purchases.
According to a recent survey by the National Association of Convenience Stores (NACS), more than six in 10 American consumers (61%) say that convenience stores are offering healthier, nutritious products and serving sizes. This was the third consecutive year that a majority of Americans say that convenience stores are providing more better-for-you items.
Foodservice sales at convenience stores increased 9.7% in 2014, according to NACS data.
In particular, consumers are purchasing more fresh and nutritious food in convenience stores. Overall, 44% of Americans say that convenience stores offer nutritious items, which is a strong increase from the 30% who felt that way in 2013. In addition, 43% say that convenience stores are a place to get fresh food items. Convenience stores sales of fresh fruits and vegetables (whole commodities like apples, bananas and oranges as well as fresh-cut/value-added produce like prepared salads, fruit cups and other packaged produce) increased 10.3% to $362 million in 2014, according to Nielsen data.
“Convenience stores are increasingly becoming food markets for time-starved consumers seeking snacks, meals and grocery items that are both fast and healthy,” said NACS Chairman Steve Loehr.
