Frucor has added Lucozade and Ribena to its family of brands, following Frucor’s parent company, the Suntory Group, welcoming the two brands in January this year.
Not only does the new deal see Frucor distribute the brands, it also enables the company to go back to its roots of growing fruit. Frucor is taking over the supply of Ribena blackcurrants grown in New Zealand, managing 28 South Island growers who produce one-third of the world’s supply of the fruit.