Mondelēz International has announced a significant investment of 65 million Swiss francs (approximately NZD 138 million) in its Toblerone manufacturing facility in Switzerland.
With this investment, the company is creating a global centre of excellence for Toblerone in Bern, from where the brand and chocolate expertise is exported all over the world. The investment is a clear commitment to the location where this traditional brand was founded back in 1908 and where around 90 percent of Toblerone products sold worldwide are manufactured today.
The investment in Bern underlines Toblerone’s growth ambitions in the chocolate premium segment, building on its global awareness, uniqueness and leading position in world travel retail.
A state-of-the-art production line scheduled to go into operation in autumn 2025 is about to be installed to expand capacity following growing demand for premium chocolate. Alongside the new line, Mondelēz is also upscaling its chocolate and nougat making facility, upgrading the site infrastructure and logistics.
“Toblerone is one of the most famous chocolate brands in the world with tremendous potential,” said Iain Livingston, President, Toblerone & World Travel Retail.
Tim Spickenbaum, Director of the production facility in Bern, adds: “Our plant has been a cornerstone of the Toblerone production for decades. We manufacture on average 4 million Toblerone products per production day.”
Did you know?
Toblerone was invented in Switzerland by Theodor Tobler and Emil Baumann in 1908.
“Toblerone” is a play on words from the names ‘Tobler’ and ‘Torrone’, the Italian name for honey-almond nougat. The special feature is the triangular shape of the tablet.
Since 1985, Toblerone has been produced at the factory in Bern, Switzerland.
